IKKON 2019
IKKON 2019
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PROJECT . LESUNG MAHATUS
ROLE . Project Manager / Operations Lead
CLIENT . Tomohon City, North Sulawesi
SCOPE :
Co-create a culturally grounded identity and activation system that connects Tomohon’s heritage to contemporary creative-industry opportunities: spanning performance, product, architecture, and media.
“A city brand with cultural rigor and operational discipline.”
Together with IKKON residency team translating Tomohon’s heritage into a living brand and activation platform. From field research to identity design, from performance and architecture to media, we set up the systems: RACI, schedules, vendor packs, QA gates, and guidelines that make culture deployable at scale without losing authenticity.
The launch at Woloan Amphitheater proved the model: coordinated teams, clear governance, reliable delivery, and a brand that communities can own and grow.
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