Syaiful and his wife, Yanti, started a fish-based food business, Pempek, which later added a new product line, traditional Palembang crackers, Kemplang. Using only the best ingredients, their products are easily accepted by the local market, and dominate the distribution of Kemplang in all Palembang minimarkets.

 Kemplang Sanjoo are authentic snacks from Palembang, derived from ‘Sanjo’, the local language greeting that has begun to be forgotten, meaning “humbly come to my house”, thus Sanjoo will become the perfect gift for everyone who wants to bring something to their relatives. Healthy, unique, and nutritious, they easily become everyone’s favorite for snack time. Made from specially selected snakehead murrel fish, processed hygienically according to SNI (national standards) and guaranteed 100% halal.